Hi, I'm Santiago
I help smart, busy people harness AI to work smarter, think bigger, and get more done.

No technical background needed – just bring your curiosity and willingness to try something new.
What I Actually Do
Think of me as your personal guide to the world of AI. I help you discover and use powerful AI tools that fit naturally into your workflow. Whether you're drowning in emails, struggling to organize your thoughts, or spending too much time on repetitive tasks, there's probably an AI solution that can help and I'll help you find and master it.
Why Work With Me?
  • I speak human, not tech. If you've ever had someone explain technology and felt more confused afterward, you'll appreciate my approach.
  • You get me, personally. Not a junior consultant, not an agency, just someone who's obsessed with making AI work for real people.
  • I keep it simple. No unnecessary complexity, no fancy jargon. Just practical solutions that actually work.
My Services

AI Opportunity Assessment

The AI Opportunity Assessment is designed to help individuals and organizations new to AI discover areas where simple solutions and tools can significantly improve efficiency and productivity with minimal effort and investment. This service focuses on identifying "low-hanging fruit" processes that can be optimized using AI without requiring extensive technical expertise or coding skills. What to Expect Initial Consultation We'll start with a collaborative discussion to understand your goals, challenges, and current processes. We will gather information about daily operations, pain points, and areas where you seek improvement. Process Analysis: A thorough evaluation of your workflows to identify tasks that are repetitive, time-consuming, or data-intensive. We'll look for opportunities where AI can automate processes, enhance decision-making, or improve customer interactions. Customized Recommendations: You'll receive a detailed report highlighting key areas where AI can be implemented effectively. Specific AI solutions will be suggested for each identified opportunity, tailored to your organization's needs and capabilities. Action Plan with Prioritized Steps: An actionable roadmap outlining the steps to integrate the recommended AI solutions into your operations. Prioritization based on potential impact and ease of implementation to ensure quick wins. Benefits Quick Wins Achieve immediate improvements in efficiency and productivity by addressing high-impact areas first. Experience the benefits of AI without long development cycles. Minimal Investment Implement solutions that don't require significant financial resources or technical expertise. Leverage existing tools and platforms where possible to keep costs low. Strategic Roadmap Gain a clear, strategic plan for incorporating AI into your business. Understand the long-term potential of AI for your organization, setting the stage for future advancements. Investment Base Package: $300 Initial consultation Process analysis Custom report with recommendations 3-day turnaround Perfect for individuals and small businesses Perfect for Knowledge workers looking to 10x their productivity Consultants and freelancers seeking to automate routine tasks Small business owners wanting to stay competitive Professionals in creative, analytical, or management roles Teams transitioning to AI-enhanced workflows Interested in understanding what Ai can offer?Let's talk about how no-code tools can 10x your productivity Let's have a quick call

AI-Enhanced Ideation Sessions

The AI-Powered Ideation Sessions service leverages artificial intelligence to enhance you and your team's creativity and problem-solving abilities. By integrating AI tools into the brainstorming process, we help generate innovative ideas and solutions that might not emerge through traditional methods. This service is ideal for those seeking fresh perspectives on challenges, product development, or strategic initiatives. What to Expect Preparation Meeting We'll begin with a discussion to understand your objectives, challenges, and the specific topics you want to explore. Identify key team members who will participate in the sessions. Customized Session Design Develop a tailored agenda that incorporates AI tools relevant to your goals. Prepare AI prompts and resources to guide the ideation process. Facilitated Ideation Sessions Conduct interactive workshops where participants collaborate with AI to generate and refine ideas. Utilize AI to expand thinking, uncover hidden opportunities, and challenge assumptions. Idea Synthesis Assist in organizing and evaluating the ideas generated during the sessions. Prioritize concepts based on potential impact and feasibility. Action Plan Development Provide recommendations on how to implement the most promising ideas. Outline next steps to integrate these concepts into your projects or strategies. Benefits Enhanced Creativity Break free from conventional thinking patterns by introducing AI-generated insights. Stimulate innovative ideas that may not surface through traditional brainstorming alone. Efficient Problem-Solving Accelerate the ideation process by quickly generating a wide array of concepts. Tackle complex challenges with a fresh, data-informed perspective. Team Engagement Foster collaboration and excitement among team members as they interact with cutting-edge AI tools. Encourage a culture of innovation and openness to new technologies. Competitive Advantage Stay ahead in your industry by rapidly developing unique solutions and strategies. Leverage AI to identify trends and opportunities before competitors do. Investment Half-Day Session: $500 4-hour facilitated session Custom AI tools setup for the session Summary report and action items 7-day turnaround Ideal for teams of up to 5 Perfect for Product managers developing new features Marketing teams brainstorming campaigns Executives planning strategic initiatives Entrepreneurs validating business ideas Research teams exploring new directions Interested in Brainstorming with Ai ?Let's talk about how we can tailor these sessions to kickstart your creative process Let's have a quick call Client Only Section This private area contains exclusive materials and tools for clients who have purchased our services. Please use your provided password to access resources related to your specific program. Onboarding Information

Ongoing AI Support and Coaching

The Ongoing AI Support and Coaching service provides continuous assistance as you integrate and expand AI capabilities. This service is ideal for those who have begun implementing AI solutions and wish to ensure sustained success and growth in their AI initiatives. What to Expect Regular Consultation Sessions We will schedule periodic meetings (e.g., weekly, bi-weekly, monthly) to discuss progress, address challenges, and plan next steps. I will guide you on optimizing existing AI solutions and exploring new opportunities. Troubleshooting and Problem-Solving I will assist in resolving any issues that arise with AI tools and applications. We will come up with solutions to improve performance and address unexpected challenges. Advanced Prompt Development: Develop more sophisticated AI prompts as your needs evolve. Tailor prompts to new use cases to ensure they remain effective and relevant. Strategy Refinement: Reassess and adjust your AI strategies to align with changing business goals or market conditions. I will Offer insights on emerging AI trends and technologies that could benefit you. Benefits Sustained Momentum: Maintain the progress you've achieved with AI and continue building upon it. Expert Guidance: Have access to expertise that helps navigate complexities and optimize AI usage. Adaptability: Stay ahead by quickly adapting to new AI developments and opportunities. Enhanced Team Capability: Continuously improve your skills, fostering innovation and self-sufficiency. Investment Basic: $400/month 2 hours of consultation Email support Best for individuals Professional: $750/month 4 hours of consultation Priority email support Whatsapp support Weekly check-ins (30 Minutes) Best for small teams Premium: $1,500/month 8 hours of consultation Priority support (email, whatsapp, voice calls) Weekly check-ins (30 Minutes) Best for growing organizations Monthly activity report Designed for Professionals committed to AI-enhanced productivity Teams implementing AI solutions Organizations scaling AI capabilities Individual contributors seeking competitive edge Leaders driving digital transformation Interested in Ongoing AI Support and Coaching?Let's discuss how continuous support can help you thrive in a new Ai powered reality Book a 15 minute discovery session

AI-Powered Negotiation Preparation

The AI-Powered Negotiation Preparation service leverages advanced AI tools to help you prepare effectively for high-stakes negotiations. This innovative service is ideal for individuals and organizations seeking to enhance their negotiation strategies using cutting-edge technology. By integrating AI-driven insights with proven negotiation methodologies, we provide a comprehensive approach to maximize your negotiation outcomes. What to Expect Initial Consultation: Begin with a detailed discussion to understand your upcoming negotiation, objectives, and any specific challenges you anticipate. Identify key stakeholders, negotiation counterparts, and the context of the negotiation. Customized AI Tools Development: Create AI agents or custom GPT models tailored to your negotiation scenario. These AI tools simulate negotiation counterparts, allowing you to practice and refine your strategies in a realistic environment. Strategic Analysis: Utilize AI to analyze data relevant to your negotiation, such as market trends, stakeholder interests, and historical negotiation outcomes. Identify potential areas of agreement and conflict, as well as opportunities for value creation. Interactive Practice Sessions: Engage in simulated negotiations with AI agents to test different approaches and tactics. Receive immediate feedback on your negotiation style, communication effectiveness, and strategic choices. Framework Integration: Combine insights from the AI simulations with the Negotiation Canvas framework. Develop a comprehensive negotiation plan, including your BATNA, ZOPA, and multiple equivalent offers. Resource Materials: Provide access to the custom AI tools for continued practice. Supply guides and documentation on how to leverage AI in future negotiations. Benefits Enhanced Preparation: Gain deeper insights into potential negotiation dynamics and outcomes. Anticipate counterarguments and develop strategies to address them effectively. Confidence Building: Familiarity with various negotiation scenarios reduces anxiety and improves readiness. Practice leads to increased self-assurance during actual negotiations. Strategic Advantage: Leverage AI-generated data and insights to inform your negotiation approach. Identify creative solutions and opportunities that may not be immediately apparent. Time Efficiency: Accelerate your preparation process by quickly exploring multiple scenarios and strategies. Investment Standard Package: $750 Custom AI simulation setup 2 practice sessions Strategy document 1-week preparation timeline Perfect for individual negotiations Premium Package: $1,200 Everything in Standard Additional practice sessions Detailed counterparty analysis Extended strategy support Ideal for complex multilateral negotiations Best suited for Sales professionals preparing for high-stakes deals Executives negotiating partnerships Consultants discussing contract terms Business owners in vendor negotiations Professionals in salary negotiations Interested in AI-Powered Negotiation Preparation?Let's discuss how we can enhance your negotiation strategy to maximize results. Tell me about your upcoming negotiation

My Story

Who Am I?
  • Problem-solving consultant across 6+ industries
  • Serial Entrepreneur
  • AI Implementation Specialist
  • Strategic Negotiation Advisor
  • AI Whisperer (or Prompt Engineer)
  • Knowledgeable in Adult Learning (Andragogy)
  • Strategic Communications Expert
  • Public Speaking Coach
  • Personal Productivity Aficionado
  • ...and definitely someone who believes in keeping things simple 😉
What I'm Working On
  1. 🤖 Building AI-powered productivity systems for individuals and businesses that actually work in the real world
  1. 🚀 Co-founding a wellness marketplace startup, helping people access personal growth tools and services
  1. 🎯 Consulting with businesses and individuals on implementing no-code AI solutions that deliver real results
  1. 📚 Developing practical frameworks to help people navigate the AI revolution without getting lost in the hype
  1. 🌱 Growing my consulting practice to help more people harness AI without needing a tech background

Why I Help People Navigate AI
Simple: because most consultants overcomplicate everything.
Over my 15+ year journey across industries (from phyto-pharmaceutical compounds to legal & finance, from live entertainment to e-commerce), I've learned one crucial thing: the best solutions are usually the simplest ones.
Many people think implementing AI requires massive investment, custom-built systems, or learning programming languages. In reality, the current market is filled with thousands of developers creating ready-made tools and integrations. Often, it's about understanding the problem, finding the right tool, and fitting the pieces together. Most of the hard work has already been done for you.
Here's what most people don't tell you about AI implementation:
  • You don't need to be a tech genius to use AI effectively
  • The most powerful AI solutions are often the most straightforward
  • Success with AI is 20% about the technology and 80% about understanding the actual problem
  • Most businesses overcomplicate their AI journey when they should be starting with "low-hanging fruit"

What Sets Me Apart
  • I don't just dump solutions on you - we work together to find what actually fits your needs
  • You get me personally, not a revolving door of consultants
  • I focus on practical, no-nonsense approaches that deliver real results
  • My background in education means I can make complex concepts crystal clear
  • I believe in making the journey both impactful and enjoyable
Let's Work Together If You
  • Want to leverage AI but don't know where to start
  • Are tired of generic AI advice that doesn't fit your needs
  • Need someone who can speak both "human" and "tech"
  • Are ready to embrace AI without getting overwhelmed by it
  • Value straightforward, practical solutions over complicated theories
Ready to make AI work for you? Let's talk.
Additional Resources
What I'm Passionate about (Blog)

Medium

Why Being ‘Behind’ in AI Might Be Exactly Where You Need to Be

I still get a slight panic attack every time I see another “Top 5 AI Tools You Can’t Live Without in 2024” video. And I do this for a…

Medium

Why I Choose People Over Companies: A Different Take on AI Transformation

Here’s something that might surprise you: I turn down most corporate AI consulting contracts. Yes, even when they’re waving good money in…

Medium

Why I Say Thank You to AI: Confessions of an AI Whisperer

I always say “thank you” to my AI. Yes, I know how that sounds. And yes, I’ve gotten some weird looks when I tell people about it. But hear…

Medium

From Cheat Sheets to ChatGPT: A Lazy Person’s Guide to Getting Things Done

I am pretty Lazy, and we can talk about it. I’m not the kind of lazy that stays on the couch all day doing nothing, I’m the kind that…

Medium

From Voice Notes to Venture Pitches: How AI Changed My Creative Process

Let’s cut through the AI hype and talk about what actually matters: how this technology is revolutionizing the way we work.

What I Use (Favorite tools)
Coming soon… Under construction